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By Tag > marketing

42 lessons available

Writing a follow up email

It's a pretty busy world that we all live in, and not everybody has time to read all of the emails that are sent their way. If you've sent a business email but haven't got a response, never fear! OpenLanguage's lesson on follow-up emails is here!...

Host: Spencer, Adam
Grammar: reach

Published: April 26, 2016

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Reviewing Numbers and Stats

Numbers, numbers and numbers! One of the most challenging parts of learning English. Learn how to talk about big numbers and talk about changes in numbers. ...

Host: Spencer, Adam
Grammar: big_numbers

Published: April 06, 2016

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April Fools

Did you fall for any April Fools' prank this year? Listen in as we discuss the pros and cons of this special day....

Function: explaining
Host: Spencer, Adam
Grammar: known_to

Published: April 01, 2016

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Getting a Client Buy-in Part 2

In Part Two of a two-part series on client buy-in, we’re looking at just how to get your client to see your vision, and agree to your strategy....

Host: Spencer, Adam
Grammar: Sold

Published: March 22, 2016

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Getting a Client Buy-In Part I

You’ve managed to get the client’s attention, even managed to get a face-to-face meeting, but how do you finally convince them to go with your idea? In today’s lesson we’ll talk about how to get the client buy-in....

Host: Spencer, Adam
Grammar: suffixes

Published: March 10, 2016

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Writing a Business Email

In today’s lesson we’ll share some tips on how to write the perfect business email....

Host: Adam

Published: March 01, 2016

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Designing a New Sales Deck

The new year always brings an old expression:” Out with the old and in with the new”. In today’s lesson, we’ll look at a visionary who wants to bring his company up to date....

Host: Spencer, Adam

Published: February 18, 2016

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Understanding Customer Pain Points

There’s an old saying, “no pain no gain”. Customer pain points are what drives businesses, and what lead to big financial gains. We’ll talk about how to identify these pain points in today’s lesson....

Host: Spencer, Adam
Grammar: Quotes

Published: January 26, 2016

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Project Kickoff Meeting

The new year always brings new beginnings: not just in our personal lives, but at work as well. In today’s lesson, we’ll take a look at a new office project, and just how the company will start it....

Host: Spencer, Adam

Published: January 12, 2016

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Building Emotional Connections with Customers

Today we will learn some of the secrets of a successful advertising pitch from the master himself, Mad Men’s Don Draper....

Host: Chris, Adam
Grammar: literally

Published: November 12, 2015

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Planning a Product Launch Part II

In the second part of a two-part series on planning a product launch, we see our corporate friends focusing on more specific aspects of this crucial event....

Host: Chris, Spencer

Published: November 05, 2015

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Planning a New Product Launch Part I

Maybe you have a great product for the market, but if you don’t have a great product launch, then people might never know just how great it is. We’ll take a look at this crucial part of marketing in today’s lesson....

Host: Chris, Adam

Published: October 08, 2015

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Sales Commission Plans

In today’s lesson, we’ll talk about setting up a commission plan for a company’s sales team. Should we go with a flat rate or a tiered system? What else could work besides monetary rewards? Should we introduce negative incentives? Listen in as we deal with this complex issue....

Host: Chris, Adam

Published: September 24, 2015

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Asking for a Deadline Extension

One of the most powerful words in the English language: deadline. Today we'll look at what happens when an employee tries to ask for a deadline extension and how her boss responds....

Host: Spencer, Adam

Published: September 03, 2015

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On-Demand Economy

These days it seems like there is an Uber for everything. In today’s lesson, we’ll look at a few different perspectives on this new economic trend....

Function: debating
Host: Spencer, Adam
Grammar: The_Uber_of_x

Published: August 27, 2015

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Quarterly Results Review Part 2

In Part II of our series on quarterly results review, we’ll be taking a closer look at revenue and explaining why certain area grew while others fell shot of expectations. ...

Host: Chris, Adam

Published: August 11, 2015

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Quarterly Results Review Part 1

The quarterly results are the report card of a business. In Part I of a two-part series, we’ll be taking a look at some of the important data that make up that report....

Host: Chris, Adam

Published: July 30, 2015

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Designing a Survey

When making a great product, you could rely on intuition alone to decide what to do and how to do it. But it's clearly better to be scientific with it, and creating a survey for your users is a great way to do that. Learn more about how to create a great user survey with this lesson....

Host: Chris, Adam

Published: July 16, 2015

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Product Market Fit

Got an idea for a new company? Before you start hiring people and taking money, make sure your product is a good idea for your market. How? Check out this lesson....

Host: Chris, Adam
Grammar: to_get_at

Published: June 25, 2015

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Confirming an Order

There are a million things that could go wrong when you place an order.  In today’s lesson, we’ll take a look at some ways to make sure that your order is just how you want it....

Host: Spencer, Adam

Published: June 18, 2015

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Direct Response Advertising

Following up on our lesson on Brand Advertising, today we look at direct response advertising. Listen in as we walk you through its main characteristics. ...

Host: Chris, Adam

Published: June 11, 2015

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Brand Advertising

Advertising is all around us. In this first of two lessons, learn about one maintype of advertising – brand advertising....

Host: Chris, Adam

Published: June 04, 2015

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Staff Incentive Programs

Providing employees with a salary isn't enough anymore – to get and retain the best talent, you have to have top-rate staff incentive programs as well. But what do these programs look like?...

Host: Chris, Adam
Grammar: not_only

Published: May 12, 2015

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Writing Marketing Copy

Marketing copy has existed for a long time. But the nature of marketing copy has changed quite a bit in the past few years. How do you write effective marketing copy for the digital and mobile age? ...

Host: Chris, Adam
Grammar: namely

Published: May 07, 2015

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Product Demo Part II

In a previous lesson Product Demo Part I, we learned how to give a product demo and talk about key features and functions of a product. Today, we'll get into pricing. How do you balance the demands of a potential client while maintaining your own interest?...

Host: Chris, Adam
Grammar: Verbing_Nouns

Published: May 05, 2015

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Product Demo Part I

Today we’ve got part 1 of a two-part lesson on doing product demos.  Listen in as a salesman gives a demonstration of the key features and functions of his product....

Host: Chris, Adam
Grammar: go

Published: April 30, 2015

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Checking Project Status

The boss just showed up looking for an update on your project status? What do you tell her? Find out...

Host: Chris, Adam
Grammar: why_not

Published: March 03, 2015

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Making Business Introductions

Many of us are regularly trying to network ourselves, but sometimes it's our friends that we need to help with the networking. How do you introduce two acquaintances when you think they should know eachother? Check out this lesson to find out....

Host: Chris, Adam

Published: February 25, 2015

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Morning Meetings

Do you have a lot of meetings? Make sure you have your coffee, because in this lesson our meeting is starting early....

Host: Jenny, Spencer
Grammar: on_your_plate

Published: January 19, 2015

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Marketing Proposal

Marketing is serious business. Every corporation puts huge amounts of money into this quickly expanding field. But when it comes down to marketing a product, a proposal must first and foremost be made. What does this process look like?...

Host: Jason, Jenny
Grammar: “to hold”

Published: December 29, 2014

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Planning a Conference

Conferences are serious business with networking opportunities galore. Check out this lesson and make sure you make the best impression with your company’s booth....

Host: Jenny, Chris

Published: September 12, 2014

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Designing a Logo

A logo gives a first impression of your product and service. Successful brands have logos that tell customers what the brand stands for. Find out how to communicate your logo ideas to a designer and how to give constructive feedback when the design isn't what you want....

Host: Jenny, Chris

Published: September 10, 2014

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Working with a Designer

Today, we’re learning about how to work with a designer. If you work with designers on a regular basis, this lesson is for you!...

Host: Jenny, Chris
Grammar: As_much_as

Published: August 27, 2014

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AIDA Marketing

Have you heard of AIDA marketing? Well, in today‘s lesson you’ll learn what it is and how to use it when planning out your marketing campaign....

Host: Jenny, Chris
Grammar: Acronyms

Published: June 27, 2014

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Designing a Viral Video Campaign

Do you need to gain traction for your product or service? Try creating a viral video campaign! In today’s lesson we’ll talk about how viral marketing works, and what makes a viral video that’s memorable and unexpected....

Host: Jason, Cynthia

Published: March 24, 2014

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22 Immutable Laws of Branding

Have you heard of the 22 immutable laws of branding? In today's lesson you'll hear about what a few of those laws are, and how to use them to create a globally recognized brand....

Host: John, Cynthia
Function: summarizing

Published: January 13, 2014

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Delegating Tasks at Work

Task delegation is one of the most important management skills. Good task delegation can save you time, as well as develop and motivate your employees. Today we look at different vocabulary and phrases that will help you put your delegation skills to work! ...

Host: John, Lisa

Published: June 14, 2013

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I Got a New Job

If you learn that someone you know got a new job, what kinds of questions can you ask? In today’s lesson, we look at these kinds of conversations and learn how to ask and answer questions about work. Check out these words and phrases for talking about a new job!...

Host: John, Lisa

Published: May 10, 2013

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Our Target Segment

When discussing marketing strategies, we often need to figure out precisely who the target consumer is. In this lesson, learn about the different ways to talk about target consumers in English....

Host: John, Lisa
Grammar: but

Published: February 18, 2013

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Online Lead Generation

More and more businesses are using the internet to attract potential customers. In today's lesson, learn how to talk about the basics of finding your potential customers online and qualifying your leads. ...

Host: John, Lisa
Grammar: rather_than

Published: February 04, 2013

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Presentation Skills 3: Making Comparisons

When introducing a new product, it is critical to know how to promote it. Why did you come out with something new? What makes it better than the others? How is the product expected to perform in the marketplace? These are all important topics that you must discuss in order to convince your audience ...

Published: October 24, 2012

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Presentation Skills 1: The Overview and The Agenda

It takes a lot of planning and practice to give a good presentation. In this series, we will learn the many different aspects of being a great public speaker. Today's lesson is all about making a good first impression with a strong introduction.  ...

Grammar: since

Published: October 17, 2012

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