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By Tag > advertising

7 lessons available

Getting a Client Buy-in Part 2

In Part Two of a two-part series on client buy-in, we’re looking at just how to get your client to see your vision, and agree to your strategy....

Host: Spencer, Adam
Grammar: Sold

Published: March 22, 2016

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Getting a Client Buy-In Part I

You’ve managed to get the client’s attention, even managed to get a face-to-face meeting, but how do you finally convince them to go with your idea? In today’s lesson we’ll talk about how to get the client buy-in....

Host: Spencer, Adam
Grammar: suffixes

Published: March 10, 2016

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Writing a Business Email

In today’s lesson we’ll share some tips on how to write the perfect business email....

Host: Adam

Published: March 01, 2016

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Building Emotional Connections with Customers

Today we will learn some of the secrets of a successful advertising pitch from the master himself, Mad Men’s Don Draper....

Host: Chris, Adam
Grammar: literally

Published: November 12, 2015

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Direct Response Advertising

Following up on our lesson on Brand Advertising, today we look at direct response advertising. Listen in as we walk you through its main characteristics. ...

Host: Chris, Adam

Published: June 11, 2015

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Brand Advertising

Advertising is all around us. In this first of two lessons, learn about one maintype of advertising – brand advertising....

Host: Chris, Adam

Published: June 04, 2015

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Writing Marketing Copy

Marketing copy has existed for a long time. But the nature of marketing copy has changed quite a bit in the past few years. How do you write effective marketing copy for the digital and mobile age? ...

Host: Chris, Adam
Grammar: namely

Published: May 07, 2015

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