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Marketing and Sales English

B2-Intermediate

The marketing and sales aspects of any company are vital in securing success. In this course you can learn about many of the different elements associated with these practices.

Marketing Plan

Every company, no matter how big or small, should have a marketing strategy. The strategy should not only cover how the company plans to sell its products but also the image the company wants to show its customers. Join EnglishPod today as we figure out the best marketing strategy for a company!...

Topics: customer_loyalty, marketing_strategy, recession

Online Lead Generation

More and more businesses are using the internet to attract potential customers. In today's lesson, learn how to talk about the basics of finding your potential customers online and qualifying your leads. ...

Topics: sales, marketing, online_marketing, leads_generation

Our Target Segment

When discussing marketing strategies, we often need to figure out precisely who the target consumer is. In this lesson, learn about the different ways to talk about target consumers in English....

Topics: business, marketing, business_meeting

Driving Sales

Making suggestions in a meeting is never an easy task, especially when your boss is very critical. In today’s lesson, we’re at a sales meeting; the numbers are down, the boss wants solutions, and he wants them now!  In this lesson, learn some great English phrases to help you in your next sales meet...

Topics: sales_meeting, increase_sales, meetings, sales_promotions

Teleconferencing

Conference calls are a very common, important part of business. These calls involve more than one other person, sometimes from another company. It’s important to ensure the call goes smoothly. What can you say or do if something goes wrong? In today’s lesson, we look at how to manage a conference ca...

Topics: sales, meetings, teleconferencing, webinar, demo, phone_calls, meeting_agenda

Market Research 1: Consumer Survey

It’s very important to get the appropriate, valuable information necessary before launching your next, new product. Marketing research is invaluable to get the insights you need to create and improve what you offer to your customers. This is exactly what market surveys are for! In today’s lesson, ch...

Topics: meeting, client, market_research, survey, quantitative, qualitative, data, consumer_behaviour, customer

Market Research 2: Presenting Results

Market survey provide companies with very valuable information. In today’s lesson, we will look at the process of discussing the results and making recommendations from them. This lesson is packed with great words and phrases about market research!...

Topics: market_research, market_entry_strategy, cars, competitors, analysis, consumers, competition

Giving a Corporate Sales Pitch

Your phone calls and follow-up efforts have paid off, and you have made an appointment to visit a prospect in person and make a sales pitch. How can you make sure it's a success? In today’s lesson, we talk about different strategies when giving a sales presentation. We’ll cover lots of great vocabul...

Topics: sales, client, training, pitch, sales_skills, product, service, selling, corporate_sales, B2B_sales

Presenting Sales Figures

The way you deliver your sales presentation can be as important as what you say. Otherwise, you could write out your presentation and mail it to them! In today’s lesson, we look at how to present sales figures. This dialogue is loaded with great vocabulary and phrases to help you successfully delive...

Topics: meeting, office, sales, charts, data, number, maketing, trends

Tips on Making Individual Sales

As a salesperson, how can you better understand your customers' needs and maximize your take-home pay? In this lesson, an expert gives a lecture with tips on making individual sales. What's the secret? Listen and find out!...

Topics: sales, training, leads, individual_sales, sales_tips, sales_plans

Negotiating Service Contract Renewal

In today's lesson, you'll see how an IT sales rep closes the deal with a big client. Learn negotiating skills for your next sale!...

Topics: sales, contract, negotiation, clients, service_contract, IT_service, server, account_manager

Clarifying a Client's Requirements

Ask the right questions, and you’ll get the right answers! Learn in today’s intermediate lesson how to keep your customer satisfied and keep their business....

Topics: work, business, design

Account Management Skills

Where have all the clients gone? That's a question no manager wants to face! In today's lesson, one manager tackles this important topic with the company CEO and learns how to provide better account management....

Topics: client, management, skills, Account, Portfolio

Showing the Client Around the Office

In today’s lesson, you’ll learn how to give a client a tour around the office. An important client just flew in.  After spending the night in town, he comes into the office for a tour....

Topics: office, client, workplace, business_trip, tour

Brainstorming Tips

Today’s topic is brainstorming! If you want to know how to carry out a successful brainstorming session, then listen to this lesson. We have someone presenting to us tips on how to get the most out of your brainstorming sessions....

Topics: brainstorming, tips, advise, ideas, group_meeting

Product Diversification

Product diversification! Is it a good thing or a bad thing? In today’s lesson, we’ll hear two execs talk about diversification strategy. Listen to what some of the pros and cons are. Hopefully you’ll learn to make the best possible decision when it comes to product diversification....

Topics: product, Portfolio, diversification, synergy, risk

Attending a Conference

Attending a conference can feel overwhelming. It is necessary that you connect with fellow attendees, look your best and learn something important. In today’s lesson, you’ll learn about attending a business conference and how to get the most out of it....

Topics: introduction, relocation, HR, conferences, payroll

Market Entry Strategy

Entering a new foreign market? In today’s lesson, you’ll hear a dialogue between two executives who are considering expanding their business into Latin America. Listen to this lesson and learn what marketing strategies you should consider....

Topics: market, strategy, entry, marketing_mix, controllable_variables

Negotiation Skills

Do you want to improve your negotiation skills? In today’s lesson, we’ll hear a professor give a lecture on negotiation skills. So listen and learn how to become a good negotiator!...

Topics: negotiation, accommodating, avoiding, compromising, bargainer

22 Immutable Laws of Branding

Have you heard of the 22 immutable laws of branding? In today's lesson you'll hear about what a few of those laws are, and how to use them to create a globally recognized brand....

Topics: business, sales, marketing, promotion, management, branding, brands

Exhibiting at a Conference

Do you have a product or service that you want to exhibit at a conference? In today’s lesson learn how to reserve an exhibition booth for a conference!...

Topics: conference, exhibiting, attending, guest, accommodation

Designing a Viral Video Campaign

Do you need to gain traction for your product or service? Try creating a viral video campaign! In today’s lesson we’ll talk about how viral marketing works, and what makes a viral video that’s memorable and unexpected....

Topics: marketing, viral, buzz, social_media, brand

Big Data

How do businesses use big data technology to deliver better results? Listen in as a consultant explains this concept to an executive....

Topics: business, data, customer, big_data, consultant

Signing a Sales Contract

Signing a sales contract? Well, in today’s lesson you‘ll learn words and phrase to better talk about a sales contract before you sign it....

Topics: sales, contract, policy, signing, goods

AIDA Marketing

Have you heard of AIDA marketing? Well, in today‘s lesson you’ll learn what it is and how to use it when planning out your marketing campaign....

Topics: marketing, audience, AIDA, framework, campaign

Social Media Strategy

Do you use Facebook, Twitter, Instagram and Pinterest? Today we’ll learn about whether a company should use all of the big four channels and how to use each effectively....

Topics: Facebook, social_media, Twitter, Pinterest, Instagram

Working with a Designer

Today, we’re learning about how to work with a designer. If you work with designers on a regular basis, this lesson is for you!...

Topics: marketing, client, service, designer

Giving A Price Quote

Giving a price quote, or receiving one, is important in business.  In today’s lesson, you will hear how a price quote can often be an opportunity for new business. ...

Topics: sales, price_quote, discounts

Designing a Logo

A logo gives a first impression of your product and service. Successful brands have logos that tell customers what the brand stands for. Find out how to communicate your logo ideas to a designer and how to give constructive feedback when the design isn't what you want....

Topics: meeting, marketing, client, design, logo

Marketing Proposal

Marketing is serious business. Every corporation puts huge amounts of money into this quickly expanding field. But when it comes down to marketing a product, a proposal must first and foremost be made. What does this process look like?...

Topics: business, sales, marketing, management, technology, product_launch, strategy

The Art of Negotiation

Negotiation is an art with no results guaranteed even if you are the President of the United States. In this lesson, listen in as President Frank Underwood negotiates a political crisis with other Washington politicians....

Topics: media, law, strategy, politics, American_TV, jobs, government

Product Demo Part I

Today we’ve got part 1 of a two-part lesson on doing product demos.  Listen in as a salesman gives a demonstration of the key features and functions of his product....

Topics: meeting, business, office, sales, customer_service, presentation, marketing, demonstration, technology, CRM