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By Tag > marketing

17 lessons available

Market Research 1: Consumer Survey

There's a vast market of billions of consumers in China, so companies are clamoring to get their products in the door. But are all products right for China? It may be wise to conduct a little market research before going all in on the Middle Kingdom. This lesson deals with a consumer survey regardin...

Host: Jenny, John

Published: September 01, 2014

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Management Localization

In this Chinese lesson, ChinesePod marketing manager Kay rounds off her three-point localization list with point number three: localizing management. Did you know that managers in China have to worry about issues like mooncakes and hongbao? Learn about it here....

Host: Jenny, John

Published: September 01, 2014

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Sales Localization

You didn't think that localization stopped at the product, did you? The interview series with real-life marketing manager Kay continues in this lesson, where localization of sales model is explored, using the familiar example of Dell....

Host: Jenny, John

Published: September 01, 2014

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Phone Call from a Headhunter

Today's upper-intermediate level lesson is essential for anyone trying to improve their ability to discuss marketing and advertising related issues in Chinese. Learn some great industry jargon, as well as the Chinese names of some of the biggest companies in these fields....

Host: John, Dilu

Published: September 01, 2014

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Product Localization

So many companies dream of selling their products to China's billion consumers. But selling to China means localizing for China, and not just any product is going to sell. Listen in on the thoughts of a real marketing manager for some perspective on how it's done....

Host: Jenny, John

Published: September 01, 2014

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Organizing a Marketing Event

Your company's brand-new kimchee-flavored chocolate has been painstakingly perfected and is ready to hit store shelves. There's just one problem: how are you going to get anyone to buy it? Tune in to today's lesson to hear how the marketing department is planning to introduce the new product to the ...

Host: Jenny, John

Published: August 01, 2014

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Market Research 3: Assessing the Competition

In part three of this series, some serious research has been done on the motor home market in China. We're talking market share, we're talking core competitive advantages, we're talking high-end markets and low-end markets. Learn some of this very important marketing speak in this Chinese lesson....

Host: Jenny, John

Published: August 01, 2014

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Market Research 2: Management Report

So the consumer survey on the potential motorhome market in China has been conducted, and now it's time to present the results to the boss. This lesson, part 2 in an ongoing series, covers the key language for discussing marketing segments in a business setting....

Host: Jenny, John

Published: August 01, 2014

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What Kind of Ad?

In the information age, advertisers have a hard time figuring out how to get people to know about their products. TV? Radio? Online? Print? What works? In this lesson, some Chinese advertisers discuss the different ways to sell their newest product....

Host: John, Dilu

Published: January 01, 2014

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Weixin Marketing

Weixin has risen in popularity since it's appearance in 2011. And no wonder, since among other things Weixin users are able to send text messages, voice messages, image and video to their contacts all for free! Additionally, more and more businesses have Weixin accounts for the purpose of marketing....

Host: Jenny, Shanell
Grammar: 否则

Published: January 01, 2014

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O2Os and Other Lingo

Learn about the escapades of China's big three internet giants in this ChinesePod lesson. It's full of a bit of jargon, but don't let that hold you back. All will be explained. Get the scoop on Dianping, O2Os, the BAT and more!...

Host: Greg, Vera
Grammar: 果然

Published: January 01, 2014

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Sales: Understanding a Customer's Needs

The art of sales is no easy one. In this lesson, a seasoned saleswoman shares her tips on relating to customers and making a sale....

Host: Jenny, John

Published: January 01, 2014

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Sales Part 2: Determining a Customer's Purchasing Power

On the streets of China's major cities, it's not uncommon to see Italian sports cars, luxury handbags and expensive wristwatches. China is now full of customers with big time purchasing power, but how do you know who has got the cash to pay a who doesn't? In this next lesson on sales, our instructor...

Host: Jenny, John
Grammar: 其实, 的确

Published: January 01, 2014

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Discussing Internet Marketing and Sales (Part 3)

ChinesePod rounds up its three part series on the ins and outs of internet marketing with a bit about social media marketing. Hear those auto executives wax on about Weibo, gaining followers and the drawbacks of using social media....

Host: Jenny, John

Published: January 01, 2014

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Discussing Internet Marketing and Sales (Part 2)

Get your business suits on poddies, ChinesePod's discussion of internet marketing techniques continues with a discussion about email and search engine marketing. In this part, learn the Chinese equivalents of internet marketing buzzwords like “keyword”, “click-through rate” and more. To enhance your...

Host: Jenny, John
Grammar: 根据, 往往, 一时

Published: January 01, 2014

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Discussing Internet Marketing and Sales (Part 1)

Pop up ads are the bane of any web surfers existence. However, what are companies supposed to do to reach their clients? In this lesson, listen as two car company executives discuss the direction for their company in 2013, and what sales and marketing options are open to them in the internet age. Ge...

Host: John, Dilu

Published: January 01, 2014

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Sales Part 3: Handling Difficult Leads

In this lesson, students ask Teacher Chen about how to handle some difficult questions they've encountered when trying to determine qualified leads. Tune in to hear her advice!...

Host: Jenny, John

Published: January 01, 2014

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